Jeni’s Splendid Ice Creams on October 10 will debut its Buckhead Market Place scoop shop, at 77 West Paces Ferry Rd., Suite 35B.

There will be a grand opening event that day from 7 p.m. to 11 p.m.

Everyone in attendance will receive free ice cream and the first 50 guests in line will get a “swag bag.”

Owner Jeni Britton Bauer will be at the grand opening.

The new Buckhead scoop shop is the fifth location for the company in the Atlanta area.