Philadelphia-born Italian specialty sandwich restaurant is celebrating with free hoagies for first 100 guests.

Primo Hoagies on May 16 will open its first Georgia franchise.

The Philadelphia-born Italian specialty sandwich chain is situated in Sandy Springs, at 6115 Peachtree Dunwoody Road Suite 125, in the former Gigi Cupcakes space.

Primo Hoagies is celebrating its first day by giving free hoagies to the first 100 guests Thursday

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